Merry Christmas, and some thought for the food:   

Action Sport culture is no longer the way of the rebellious youth, it has become the Mainstream Sure skate, surf, board culture have been defining fashion trends for the past several years… think Diesel was making those tight men’s jeans before it was skate culture norm 3 years ago, I don’t think so. Or that 80s plaid had any chance of making a comeback before Burton and others rocked it several season ago… but this is old news — though it is interesting to note that it took several years for mainstream clothing designers to ‘get it’ (and now that they have maybe thats why some of the originators are struggling..) What I think is new, and what I’m seeing constantly for the first time is mainstream marketing latch on and use pieces of action sport culture to market their brands. I don’t know if its an influx of Gen Y into the ad agencies and brands themselves or if its just mainstream culture becoming more knowledgeable about what it means to be a Skater, Snowboarder, Climber, or Surfer but now music that once was only found in snowboard films is being used in car commercials a season later. Major brands are using action sports in their print campaigns and just right now there is a huge North Face ad on Pandora as I write this blog post. This Cadillac commercial rocks thanks to tunes by Justice, but Alterna films used Justice when they were just getting hot in Apple’s and Oranges nearly 8 months earlier. Read More… and I’ll get to the point after the break.   Personally I think the music cross over is some of the coolest things to come out of the trend towards mainstream. MGMT tracks that first appeared in ski films have since been on 90210 and Gossip Girl (really I heard about it through the grapevine) and a Citizen Cope track that I used in a film of my own a couple years back was recently in an Acura commercial.  NOW TO MY POINT — I bring this up because the people that read this blog really fall into two categories. Eith...

Its Friday!! Here another video we put together recently, this one is a rough behind the scenes form a recent fall outdoor shoot, we internally dubbed ‘Operation Fall Magic’. It was all shot on a D90, but the compression after upload isn’t where I’d like to be. BUT… the HD version should be up and available shortly, and that should look real perrrdy — I will link to it when it is. tk    

Not many people head to the desert when its 105 in the city, especially to go hike up exposed slopes and solo on overhanging cliffs. But that’s what the weather was like when I got called to do a shoot this past July. This video is a rough of a concept we (NE2C Productions and I) are working on for an ad agency in NY. It’s a small piece of a bigger project, and it may have to come down… but I thought the climbing and BASE footage we nailed was pretty sick, so enjoy it for now.    tk  

A friend of mine has a cork-board next to the front door of his apartment and pinned to it is a note that reads, “Everyday you aren’t training, someone else is training, to kick your ass”. For lots of reasons that quote has resonated with me since I first read it and its a motto I try to keep in the back of my mind. It helps with the pre-dawn alarms, walking into an ad agency for the first time, or on Friday afternoons in Late October when the office is the last place I want to be. We all need days of

As many of you know I was on a string of back to back to back shoots this Spring. We were running all over the place… Mallorca, Morocco, China and more. And as the title suggests all of the shoots took place in the hundred days from the beginning of February to the middle of May. I can’t share all of the shoots, but most of the good stuff is in here. Check out the video here (or here for larger) and read more after the break,      This was one of those projects that just seemed to never end&#